Audi of America
Herndon, VA, United States
Pricing Specialist','AUD001146','United States-Virginia-Herndon','!*!
Key responsibilities of the Parts Pricing Specialist:
The purpose of this role is to design, execute and monitor the Audi Market Intelligent Pricing Strategy based on competitive OEM and aftermarket research data, internal goals, and dealer input. Research Parts and Accessories pricing competition for OEM and aftermarket and recommend price changes to optimize price competitiveness and profitability.
Data analysis (40%)
Gather data from various sources related to sales, profit, and market research.
Ensure consistency in the extraction, manipulation, interpretation, and application of data.
Perform pricing studies for new vehicle launches, vendor price change impacts, and warranty impact. Analyze parts pricing in relation to aftermarket parts suppliers, collision services, and other OE Manufacturers.
Organize data, prepare opportunity proposals / business cases.
Identify opportunities to optimize parts and accessory price competitiveness and profitability
Contribute to the achievement of divisional profit objectives (specifically parts margin)
Maintain pricing models, and performing system updates.
Analyze sales impact resulting from pricing actions.
Prepare, present, and implement price change proposals (40%)
Summarize and analyze OEM and aftermarket competitor price information to identify price change opportunities. Perform price analyses, ensure consistency to current pricing models for various parts segments, and generate proposals of possible scenarios to the Parts Pricing Committee.
Prepare pricing presentations to be reviewed by Group, VW, and Audi management.
Prepare MTM level PowerPoint presentations containing various After Sales content.
Coordinate with Finance for price change implementation.
Track and report price changes.
Maintain and update strategic parts groups on a quarterly basis.
Perform ROI analysis and report on the effectiveness of price changes on a monthly basis, evaluate price elasticity and if objectives not being met, recommend solutions. Analyze parts cost changes, recommending and presenting pricing revisions to the Parts Pricing Committee for review and approval.
Develop and strategize efficiencies for current pricing processes.
Organize and analyze 3rd party vendor price competitive data (10%)
Work with the competitive parts pricing data vendor and the VW and Audi Parts Pricing Specialists to lead the process to data selected for research.
Work with vendor to determine data requirements and potential improvements
Keep vendor on schedule for all deliverables
Analyze results and present summaries to management
Price and Maintain Accessories for the Port and Dealer channels (10%)
Work with Accessories Sales lead to price launched port options as well price and maintain margin structure in line with vehicle pricing
Price new dealer accessories with the help of Accessories Product Lead and maintain margin structure in line with AoA and VWGoA targets
Conduct accessory pricing studies to understand competitive market
Support Accessories team in price adjustments during time of promo or incentive pushes
Bachelor’s Degree in Finance, Economics, Business, or analytical related field
Master's Degree in Finance, Economics, Business or analytical field
Ability to manage and analyze large amount of data from various sources. Present findings to management and propose recommendations. Excellent with Microsoft Excel, PowerPoint and Access.
Experience with database software (SAP Business Warehouse, Desktop Intelligence
Advanced proficiency with Microsoft Excel and PowerPoint
Excellent presentation skills
Program Management experience in the automotive industry or a related field
Familiarity with Automotive Parts Catalogs
Pricing strategy experience
Knowledge of automotive dealer operations
Master’s Degree in Finance, Economics, Business, or analytical related field
Occasional domestic and German travel required.
We are proud to be an EEO employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.#LI-PB1 ','Pricing Specialist
Audi of America
Website : http://www.audiusa.com