Buying a New Car: It's Time We Are as Vigilant as Ever

Summary: As consumers, we really have developed a false sense of security when it comes to car dealers and buying our cars. I'm here to say, the auto dealers have adapted quite well. No longer are they wolves

It seems as though everyone is out to get our money. Costs are skyrocketing and more and more products and services are out vying for our attention. Media is focusing its attention on "rear attacks" by directing its advertising on our children, our needs, our fears and emotions. Okay, well, that part's not new, but it's certainly more effective. Brand recognition is critical for highly competitive retail items and customer service and reputation is the variable that either makes or breaks the deal. So, why hasn't any of this competition changed the way we buy cars? Remember back in the 70's? The good old days when buying a new car meant strolling down to the nearest cheesy car lot, getting battered by a slick, fast-talkin' dude all decked out in his disco best. How is it that, even though the attire and cheese-factor have changed, the slick, fast-talkin' dudes still exist? And seem to be doing better than ever. Today's car dealerships boast increased customer support and service; touting special employees that are there to serve only you. They preach their employees are very customer-focused and are there to serve your every need. But are they? As consumers, we really have developed a false sense of security when it comes to car dealers and buying our cars. Surely things can't be the way they were just a few decades ago. Companies that don't adhere to the growing customer-is-always-right mantra are certainly companies that don't last long